This donation from a Chinese brand is an important supplement to the MAH's collection, a source of sustainable subsistence and development for the museum, and one of the most important criteria for greatly enhancing the museum's international influence. For the museum, the donation is of great significance. The curator of the MAH, expressed his gratitude. Now, the most-respected place for global watches is finally displaying an example of Chinese watch brands. At the same time, it has also allowed the West to re-acquaint itself with Chinese watch brands.
This event marks the first time that the Chinese watch industry has created a brand with international influence. This donation ceremony is the first time that Chinese watches have been added to the collection of the Geneva Museum in Switzerland, the birthplace of modern watch culture. The representative told reporters, "It is the dream of many Chinese watchmakers to display Chinese watches to the world. The unique interdisciplinary nature of the collection and exhibition gives it a strong reputation in Switzerland.Īt the donation ceremony, the representative of CIGA Design, donated the U-Series Blue Planet Wristwatch (award-winning version) to the MAH, which has now become a permanent addition to the MAH's collection. The MAH is one of the largest and most important museums in Switzerland, with over 7,000 works of art from the prehistoric to contemporary period, from locations in Europe, Africa and Asia.
This donation ceremony was hosted by CIGA Design and the MAH.
It is understood that this is the first Chinese watch brand to be displayed by the museum. Shenzen, China, J(GLOBE NEWSWIRE) - On June 29, 2022, the Blue Planet Collection Ceremony was officially held at the Museum of Art and History (Musée d’Art et d’Histoire, MAH) in Geneva, Switzerland.
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